Archive Custom Dimension
Tool to archive a CustomDimension on a property. Use when you need to remove a custom dimension from active use without permanently deleting it. Archived dimensions cannot be used in new reports.
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Integrate Google Analytics
with your AI CRM
Google Analytics tracks and reports website traffic, user behavior, and conversion data, enabling marketers to optimize online performance and customer journeys
Explore Triggers and Actions
Batch Run Pivot Reports
Tool to return multiple pivot reports in a batch for a GA4 property. Use when you need to fetch multiple pivot table reports with multi-dimensional analysis in a single request.
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Batch Run Reports
Runs multiple analytics data reports for one GA4 property in a single request. Report metadata returned by this tool does not include data truncation reasons.
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Check Compatibility
Tool to list dimensions and metrics compatible with a GA4 report request. Use when you need to validate compatibility of chosen dimensions or metrics before running a report.
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Create Audience
Create an Analytics audience from explicit membership filter clauses. Requires the https://www.googleapis.com/auth/analytics.edit OAuth scope, which is not granted by default.
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Create Audience Export
Tool to create an audience export for Google Analytics. Use when you need to export a snapshot of users in an audience at a specific point in time. This initiates a long-running asynchronous request that returns an operation resource name immediately. The export begins in CREATING state with rowCount=0; the operation must complete before export data is accessible for querying.
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Create Audience List
Tool to create an audience list for later retrieval by initiating a long-running asynchronous request. Use when you need to create a snapshot of users currently in an audience. The method returns quickly with an Operation resource while processing occurs in the background.
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Create Channel Group
Create a custom GA4 channel group with ordered traffic grouping rules. Requires the connection to grant the https://www.googleapis.com/auth/analytics.edit scope, which is not requested by default.
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Create Custom Dimension
Tool to create a CustomDimension for a Google Analytics property. Use when you need to add a new custom dimension to track specific user properties, event parameters, or eCommerce item parameters.
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Create Custom Metric
Tool to create a custom metric in Google Analytics. Use when you need to define a new custom metric for tracking specific event parameters.
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Create Data Stream
Create a web, Android, or iOS data stream under a GA4 property. Requires the connection to grant the https://www.googleapis.com/auth/analytics.edit scope, which is not requested by default.
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Create Event Create Rule
Create a rule that emits a destination event when source-event conditions match. Requires the https://www.googleapis.com/auth/analytics.edit OAuth scope, which is not granted by default.
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Create Expanded Data Set
Create an expanded data set for a Google Analytics 360 property using specified dimensions and metrics.
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Create Key Event
Create a key event definition for a Google Analytics property. Requires the connection to grant the https://www.googleapis.com/auth/analytics.edit scope, which is not requested by default.
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Create Property
Create an ordinary GA4 property under an Analytics account. Requires the connection to grant the https://www.googleapis.com/auth/analytics.edit scope, which is not requested by default.
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Create Recurring Audience List
Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data. Use when you need to automate audience list creation and reduce quota token consumption.
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Create Report Task
Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports. Use when you need to generate large or complex reports that process asynchronously.
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Create Rollup Property
Tool to create a roll-up property. Use when consolidating multiple GA4 properties into one aggregated view.
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Delete Key Event
Permanently delete a deletable key event from a Google Analytics property. Deletion cannot be undone. Requires the connection to grant the https://www.googleapis.com/auth/analytics.edit scope, which is not requested by default.
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Delete Property
Move a Google Analytics property to the Trash Can and return its deletion state. This is a soft delete, not an immediate permanent purge. The API cannot restore the property; restoration is available through the Trash Can UI until expireTime. If it is not restored, the property and its child resources are permanently purged. Requires the https://www.googleapis.com/auth/analytics.edit OAuth scope, which is not granted by default.
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Get Account
Tool to retrieve a single Account by its resource name. Use when you need detailed account info after confirming the account resource name (e.g., accounts/100).
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Get Attribution Settings
Tool to retrieve attribution configuration for a Google Analytics property. Use when you need to check attribution models, lookback windows, and conversion export settings.
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Get Audience
Tool to retrieve a single Audience configuration from a Google Analytics property. Use when you need detailed audience information including membership criteria and filter clauses.
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Get Audience Export
Tool to get configuration metadata about a specific audience export. Use when you need to understand an audience export after it has been created or check its status.
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Get Audience List
Tool to get configuration metadata about a specific audience list. Use after confirming the audience list resource name.
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Get Custom Dimension
Tool to retrieve a single CustomDimension by its resource name. Use when you need detailed information about a specific custom dimension including its display name, scope, and parameter name.
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Get Data Redaction Settings
Retrieve client-side data redaction settings for a GA4 web data stream.
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Get Data Retention Settings
Tool to retrieve data retention configuration for a Google Analytics property. Use when you need to check event-level and user-level data retention durations and reset settings.
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Get Data Sharing Settings
Tool to retrieve data sharing configuration for a Google Analytics account. Use when you need to check which data sharing settings are enabled for an account, including sharing with Google support, sales teams, products, and benchmarking.
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Get Data Stream
Retrieve one Google Analytics data stream by its resource name.
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Get Global Site Tag
Retrieve the immutable installation snippet for a GA4 web data stream.
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Get Google Signals Settings
Tool to retrieve Google Signals configuration settings for a GA4 property. Use when you need to check whether Google Signals is enabled and the consent status for a property.
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Get Key Event
Retrieve a Key Event by its resource name. This operation is read-only.
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Get Metadata
Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property. Use to discover available fields before building a report — always derive dimension/metric apiNames from this output rather than hardcoding from GA4 UI labels, which differ. Available fields vary per property; skip validation and downstream report tools like GOOGLE_ANALYTICS_RUN_REPORT return 400 INVALID_ARGUMENT on incompatible or invalid field combinations. Response can contain hundreds of fields; filter to relevant subset before passing to downstream logic.
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Get Property
Tool to retrieve a single GA4 Property by its resource name. Use when you need detailed property configuration including display name, time zone, currency, and other settings.
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Get Property Quotas Snapshot
Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property. Use when you need to check current quota usage. Snapshot data can lag real consumption by several minutes; treat reported values as approximate and avoid scheduling high-volume jobs at full apparent capacity.
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Get Recurring Audience List
Tool to get configuration metadata about a specific recurring audience list. Use when you need to understand a recurring audience list's state after it has been created or to get the resource name of the most recent audience list instance.
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Get Report Task
Tool to get report metadata about a specific report task. Use after creating a report task to check its processing state or inspect its report definition.
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List Access Bindings
List principals and roles granted on an Analytics account or property. Requires the https://www.googleapis.com/auth/analytics.manage.users or analytics.manage.users.readonly OAuth scope, which is not granted by default.
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List Account Summaries
Tool to retrieve summaries of all Google Analytics accounts accessible by the caller. Use when you need a high-level overview of accounts and their properties without fetching full account details.
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List Accounts (Deprecated)
DEPRECATED: Use ListAccountsV1Beta instead. Tool to list all Accounts accessible by the caller. Use when you need to enumerate all Google Analytics accounts your credentials can access. Empty or partial results may indicate a permissions issue rather than no resources existing. Returned resource names follow the format accounts/{account_id}; use these in subsequent calls.
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List Accounts (v1beta)
List Google Analytics accounts accessible to the caller using the v1beta API. Results are paginated and may include accounts without GA properties; soft-deleted accounts are excluded by default.
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List AdSense Links
Lists a page of AdSense links for a Google Analytics property. Use the returned next-page token to retrieve additional pages.
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List Audience Exports
Tool to list all audience exports for a property. Use when you need to find and reuse existing audience exports rather than creating new ones.
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List Audience Lists
Tool to list all audience lists for a specified property to help find and reuse existing lists. Use when you need to retrieve a property's configured audience lists after confirming the property ID.
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List Audiences
List audience configurations for a Google Analytics property; audiences created before 2020 may not be supported. Returned filter clauses include their types but not the full membership criteria.
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List BigQuery Links
Tool to list BigQuery Links on a property. Use when you need to retrieve BigQuery link resources associated with a Google Analytics property. Results support pagination for large datasets.
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List Calculated Metrics
List Calculated Metrics
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List Channel Groups
Tool to list ChannelGroups on a property. Use when you need to retrieve channel groups that categorize traffic sources in Analytics reports.
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List Conversion Events
Lists deprecated conversion event resources configured for a Google Analytics property. Google recommends using key events instead.
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List Custom Dimensions
List Custom Dimensions
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List Custom Metrics
Tool to list CustomMetrics on a property. Use when you need to retrieve all custom metrics configured for a given property.
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List DataStreams
Tool to list DataStreams on a property. Use when you need to retrieve data stream configurations for a Google Analytics property.
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List Display & Video 360 Advertiser Links
Tool to list Display & Video 360 advertiser links on a property. Use when you need to retrieve DisplayVideo360AdvertiserLink resources associated with a Google Analytics property. Results support pagination for large datasets.
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List DisplayVideo360 Advertiser Link Proposals
Tool to list DisplayVideo360AdvertiserLinkProposals on a property. Use when you need to retrieve Display & Video 360 advertiser link proposals associated with a Google Analytics property. Results support pagination for large datasets.
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List Event Create Rules
Tool to list EventCreateRules configured on a web data stream. Use when you need to retrieve event create rules for a specific GA4 property data stream.
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List Event Edit Rules
List event edit rules configured on a GA4 web data stream.
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List Expanded Data Sets
Tool to list ExpandedDataSets on a property. Use when you need to retrieve expanded data set configurations for a Google Analytics 360 property.
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List Firebase Links
Tool to list FirebaseLinks on a property. Use when you need to retrieve Firebase connections associated with a Google Analytics property. Each property can have at most one FirebaseLink.
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List Google Ads Links
Tool to list GoogleAdsLinks on a property. Use when you need to retrieve Google Ads account links configured for a Google Analytics property. Supports pagination for large result sets.
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List Key Events
List key event definitions for a Google Analytics property. Results are paginated, with a next-page token when more results are available.
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List Measurement Protocol Secrets
Tool to list MeasurementProtocolSecrets under a data stream. Use when you need to retrieve measurement protocol secrets for server-side event tracking.
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List Properties (Deprecated)
DEPRECATED: Use ListPropertiesV1Beta instead. Tool to list GA4 properties under a specific account. Use after obtaining an account ID; supports pagination and including soft-deleted properties. Results may include legacy Universal Analytics properties; verify property type before use.
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List Property
Tool to list GA4 properties based on filter criteria. Use when you need to find properties under a specific parent account or with specific firebase projects. Supports pagination and including soft-deleted properties.
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List Recurring Audience Lists
List a page of recurring audience lists for a GA4 property, with a continuation token when more results are available. Use it to find existing recurring audience lists.
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List Report Tasks
List a page of report tasks for a Google Analytics property, including task definitions and execution status. A continuation token can be used to retrieve subsequent pages.
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List Reporting Data Annotations
List a page of Reporting Data Annotations for a specific GA4 property, optionally filtering the results. Annotations document important events or periods in reporting data.
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List Search Ads 360 Links
Tool to list all SearchAds360Links on a property. Use when you need to retrieve all Search Ads 360 links for a given Google Analytics property. Supports pagination for large result sets.
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List SKAdNetwork Conversion Value Schemas
Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream. Use when you need to retrieve conversion value schemas for iOS app tracking. Maximum one schema per property is supported.
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List Subproperty Event Filters
List a page of subproperty event filters on a property, including filters that route events to subproperties. Use the returned page token to retrieve subsequent pages.
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List Subproperty Sync Configs
Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations. Use when you need to fetch subproperty sync configs for a GA4 property.
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Provision Account Ticket
Tool to request a ticket for creating a Google Analytics account. Use when you need to initiate the account creation flow that requires user acceptance of Terms of Service.
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Query Audience Export
Tool to query a completed audience export. Use when you need to fetch user rows with pagination.
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Query Audience List
Tool to query an audience list. Use when you need to retrieve user rows from a GA4 audience list with pagination.
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Query Report Task
Tool to retrieve a report task's content. Use this after creating a report task with CreateReportTask and confirming it is in ACTIVE state. This method returns an error if the report task's state is not ACTIVE.
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Run Funnel Report
Tool to run a GA4 funnel report. Use when you need a customized funnel analysis report for a given property. Funnel step sequence is determined by step attributes in the response, not row order.
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Run Pivot Report
Tool to run a customized pivot report of Google Analytics event data. Use when you need a pivot table view with advanced segmentation and multi-dimensional analysis of GA4 data.
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Run Realtime Report
Tool to run a customized realtime report of Google Analytics event data. Use when you need realtime data (last 30-60 minutes) with dimensions and metrics for a GA4 property.
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Run Report
Run a customized GA4 event-data report for a property using dimensions, metrics, filters and date ranges or a cohort specification. Requests can include up to 9 dimensions and 10 metrics, with offset and limit for pagination. Dimensions, metrics and filters must be compatible; use GOOGLE_ANALYTICS_CHECK_COMPATIBILITY to check combinations. The invalid `dateRange` dimension is removed from requests; use a date dimension for date-based grouping.
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Send Events
Send GA4 web-stream events using the Measurement Protocol and an API secret. A successful response indicates HTTP receipt, not that Google Analytics processed the events.
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Update Data Retention Settings
Update selected data retention settings for a Google Analytics property. Requires the connection to grant the https://www.googleapis.com/auth/analytics.edit scope, which is not requested by default.
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Update Data Stream
Update a stream's display name, web default URI, or both. Requires the connection to grant the https://www.googleapis.com/auth/analytics.edit scope, which is not requested by default.
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Update Property
Tool to update an existing GA4 Property. Use when you need to modify property settings such as display name, time zone, currency code, or industry category.
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Validate Events
Validate Measurement Protocol events for a web stream before sending them to production, checking event structure and parameters.
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How the Google Analytics integration works
The Google Analytics integration connects your Dench AI CRM directly to Google Analytics, so agents can read and act on your Google Analytics data as part of everyday work — answering questions in chat, keeping your CRM in sync, and running automations without anyone copying data between tools.
84 actions are available for agents to invoke on your behalf. Every call runs through Google Analytics's own authorization, scoped to the account you connect.
Set up Google Analytics in Dench
- 1
Sign in to your Dench workspace and open Integrations.
- 2
Find Google Analytics and click Connect — you'll authorize access through Google Analytics's own sign-in flow. No API keys or code required.
- 3
Ask an agent to use Google Analytics in chat, or call it from an automation.
- 4
Manage or disconnect the connection any time from workspace settings.
Frequently asked questions
How does the Google Analytics integration work with Dench?
The Dench Google Analytics integration connects your AI CRM to Google Analytics, so AI agents can work with your Google Analytics data as part of chats, automations, and CRM workflows. You connect your account once, and every agent in your workspace can use it — governed by your workspace permissions.
What actions can AI agents perform with Google Analytics via Dench?
The Google Analytics integration currently exposes 84 actions, including Archive Custom Dimension, Batch Run Pivot Reports, Batch Run Reports, Check Compatibility, Create Audience, and Create Audience Export. Agents invoke them on your behalf from chat or from automations.
Do I need to write code to connect Google Analytics to Dench?
No. You connect Google Analytics from your Dench workspace using Google Analytics's own sign-in and authorization flow — no API keys to copy, no glue code to maintain.
Is the Google Analytics integration secure?
Connections are authorized through Google Analytics's own authentication flow, and Dench stores only the authorization needed to act on your behalf. You can review and disconnect the Google Analytics connection from your workspace settings at any time.