Use caseCompetitor Analysis

Watch every competitor without lifting a finger

Pricing changes, feature drops, messaging shifts, launch posts — Dench monitors your top 10 competitors continuously and posts the diffs to Slack the moment something changes.

Start freeSee the workspace
#intel-alerts/Competitor Analysis agentlive
DenchAgent14:08

Acme just shipped Enterprise tier

Pricing page diff: added $1,500/mo Enterprise tier with SSO + audit logs + dedicated CSM. Positioning shift away from SMB. Battlecard updated.

  • Battlecard refreshed in NotionDone
  • Sales team briefed in #salesSent
  • Feature matrix updatedDone
  • LinkedIn: 3 reposts from their CROWatching
Open the diffView battlecard
Detected 14 min after pricing page deployDench
Built for

PMMs and founders tired of finding out from Twitter

  • Competitor changed pricing two weeks ago, you found out today
  • Crunchbase, LinkedIn, Twitter, their blog — five tabs going stale
  • Sales asks 'how are we different from X?' on every deal

What the Competitor Analysis agent actually ships.

  • Pricing + feature watch

    Tracks every competitor's pricing page, changelog, and docs. Pings Slack with the diff the moment it ships.

  • Messaging diffs

    Catches when a competitor reframes their positioning, repositions a product, or launches a new persona.

  • Battlecards that update themselves

    Auto-refreshed from real competitor moves. Sales gets a current battlecard for every deal.

How it works

A week in PMM, with the agent.

  1. Step 01

    Watches 10 competitors continuously

    Pricing pages, blog, changelog, social, Crunchbase, ProductHunt — refreshed daily.

  2. Step 02

    Slacks the diff in real time

    'Acme just added Enterprise tier at $1.5k/mo. Here's the page diff and the implied positioning shift.'

  3. Step 03

    Updates the battlecard automatically

    One per competitor, current as of this week. Sales just opens and reads.

  4. Step 04

    Monthly competitive intel report

    What changed across the market, what to watch, where you have a moat — drafted into Notion.

What it ships

What the Competitor Analysis agent actually ships.

  • Monitor 10+ competitor pricing pages daily

    Diff'd to the cent

  • Track feature launches across changelogs

    Plus docs and 'what's new' pages

  • Watch competitor LinkedIn and X posts

    Surfaces major messaging shifts

  • Detect leadership changes from LinkedIn

    Including new GTM hires

  • Read funding and M&A news automatically

    From Crunchbase and PitchBook

  • Watch sales hiring as a growth signal

    JD changes signal product direction

  • Generate the weekly competitor digest

    One Slack post, what changed and where

  • Maintain a live competitive matrix

    Synced to Notion, never stale

  • Build battlecards per competitor

    Auto-updated from the week's intel

  • Auto-tag deals by competitor mentioned

    Pulled from Gong calls into your CRM

Integrations

Plugs into the tools sales and product already use.

  • Slack
  • Notion
  • Linear
  • HubSpot
  • Salesforce
  • Gong
  • LinkedIn
  • Crunchbase
  • G2
  • Confluence

What Garry Tan, CEO of Y Combinator, says about Dench

Placing agent power on your own computer empowers every user and I’m so here for that. dench.com/claw
Garry Tan

Garry Tan

CEO of Y Combinator

600K+ followers

Questions you'd actually ask

Before you switch.

Those are databases of intel — Dench is the analyst on top. It reads the same sources, then drafts the Slack digest, the updated battlecard, and the rep-ready answer to 'how are we different from X?' You stop interpreting; the agent ships the artifact.

Stop finding out from Twitter.

Add your top 5 competitors tonight. See the first Slack digest tomorrow morning.

Try Dench