Accept Terms Of Service
Accept a specific Merchant Center terms of service version for an account. The connected user must have admin access.
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Integrate Google Merchant Center
with your AI CRM
Google Merchant Center helps businesses manage product data, accounts, promotions, inventory, reports, and related commerce resources through the Merchant API.
Explore Triggers and Actions
Batch Create Region
Creates one or more regions in your Merchant Center account.
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Batch Delete Region
Deletes multiple regions by name from your Merchant Center account.
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Batch Update Region
Updates one or more regions in your Merchant Center account.
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Create Account
Create and configure a Merchant Center account.
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Create Account User
Create a user with access rights in a Merchant Center account.
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Create Checkout Settings
Creates CheckoutSettings for the given merchant.
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Create Conversion Source
Creates a new conversion source for a Merchant Center account.
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Create Data Source
Creates a new data source configuration for a Merchant Center account.
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Create Notification Subscription
Creates a notification subscription for a Merchant Center account.
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Create Omnichannel Setting
Create the omnichannel settings for a given merchant.
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Create Online Return Policy
Creates a new return policy for a given business.
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Create Region
Creates a region definition in your Merchant Center account.
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Create Test Account
Create a Merchant Center test account for development and integration testing. Test accounts cannot be converted to live accounts, and their products never serve on Google surfaces.
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Delete Account
Delete a standalone, advanced, or sub-account. Deleting an advanced account also deletes all of its sub-accounts, its developer registration, and any associated GCP project. Admin access is required. Without force, deletion succeeds only when the account provides no services to other accounts and has no processed offers.
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Delete Account User
Delete a user from a Merchant Center account. Admin access is required, and the user cannot be deleted if they are the account's last admin.
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Delete Checkout Settings
Deletes CheckoutSettings and unenrolls merchant from Checkout program.
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Delete Conversion Source
Archives an existing conversion source. Merchant Center Destination sources are recoverable for 30 days; Google Analytics Link sources are deleted immediately and can only be restored by creating a new source.
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Delete Data Source
Deletes a data source from your Merchant Center account.
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Delete LFP Store
Deletes a store for a target merchant.
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Delete Notification Subscription
Deletes a notification subscription for a merchant.
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Delete Online Return Policy
Deletes an existing return policy.
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Delete Product Input
Deletes a product input from a primary or supplemental Merchant Center data source. Changes can take several minutes to appear in processed products.
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Delete Product Inventory
Deletes one local or regional inventory record from a product in a Merchant Center account. Deletion can take up to one hour to propagate; after a successful response, wait before attempting to delete the same record again.
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Delete Region
Deletes a region definition from your Merchant Center account. Admin access is required.
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Delete Review
Deletes one merchant or product review by canonical resource name. Merchant reviews use the indexed reviews_v1alpha operation; product reviews use the stable reviews_v1 operation.
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Fetch Data Source Now
Immediately fetch a file-input data source for a Merchant Center account, even outside its configured schedule. Use the Products service instead if the product data must be updated more than once per day.
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Get Account
Retrieve a Merchant Center account by resource name. Recent account inserts, updates, or deletions may take several minutes to become visible.
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Get Account Relationship
Retrieve an account relationship.
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Get Account Service
Retrieve an account service by its resource name.
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Get Account User
Retrieve a user associated with a Merchant Center account.
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Get Autofeed Settings
Retrieves the autofeed settings of an account.
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Get Automatic Improvements
Retrieves the automatic improvements of a Merchant Center account.
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Get Business Identity
Retrieve the business identity of a Merchant Center account.
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Get Business Info
Retrieves the business info of an account.
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Get Checkout Settings
Gets CheckoutSettings for a merchant, including enrollment, review, and URL settings.
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Get Conversion Source
Fetch a single conversion source owned by a Merchant Center account using its full resource name.
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Get Data Source
Retrieves the data source configuration for the given account.
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Get Data Source File Upload
Gets the latest file upload and processing result for a data source.
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Get Developer Registration
Retrieves a developer registration for a merchant.
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Get Email Preferences
Return the email preferences for the authenticated Merchant Center account user. Mandatory announcements are not included because users cannot opt out of them.
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Get Homepage
Retrieves a store's homepage.
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Get Latest Terms Of Service
Retrieve the latest Merchant Center terms of service version for a given kind and CLDR region code.
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Get LFP Merchant State
Get the Local Feed Partnership state of a merchant.
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Get LFP Store
Retrieves information about a Local Feed Partnership store.
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Get Notification Subscription
Gets a notification subscription owned by a Merchant account.
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Get Omnichannel Setting
Get the omnichannel settings for a given merchant.
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Get Online Return Policy
Gets an existing return policy for a given business.
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Get Product
Retrieves a processed product from a Merchant Center account. Recent product input changes can take several minutes to appear.
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Get Program
Retrieves the specified program for the account.
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Get Promotion
Retrieves one promotion from a Merchant Center account by its resource name. Promotion changes can take several minutes to become available.
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Get Quota Limit
Retrieves a specific resource limit applied to a Merchant Center account.
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Get Region
Retrieves a region defined in your Merchant Center account.
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Get Review
Returns one merchant or product review by canonical resource name. Merchant reviews use the indexed reviews_v1alpha operation; product reviews use the stable reviews_v1 operation.
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Get Shipping Settings
Retrieve shipping setting information.
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Get Terms Agreement State
Return the state of a terms of service agreement for an account.
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Get Terms Agreement State For Application
Retrieve an account's agreement state for application terms of service, which govern use of data provided through Merchant Center and related applications.
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Get Terms Of Service
Retrieve a specific Merchant Center terms of service version.
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Get UCP Operation
Gets the latest state of a long-running operation.
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Get UCP Settings
Retrieves the currently stored, validated UCP settings for a Merchant Center account.
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Link Business Profile Account
Link a Merchant Center account to a Google Business Profile account for all countries. The connected user must have admin access to the Merchant Center account.
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Link LFP Provider
Link the specified merchant to an LFP provider for the specified country.
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List Account Issues
List one page of issues belonging to a Merchant Center account. For a multi-client account, this returns only that account's issues, not issues from its sub-accounts.
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List Account Relationships
List account relationships for the specified account.
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List Account Services
List one page of account services for a Merchant Center account.
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List Account Users
Lists all users of a Merchant Center account, one page at a time.
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List Accounts
Return one page of Merchant Center accounts accessible to the connected Google user, optionally filtered by relationship. Quota is charged per user; use the dedicated subaccount listing action when enumerating many subaccounts of an advanced account.
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List Aggregate Product Statuses
List one page of aggregate product serving statistics and item-level issues for a standalone Merchant Center account or an advanced-account sub-account.
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List Business Profile Accounts
List one page of Google Business Profile accounts associated with a Merchant Center account. Returns a continuation cursor when another page is available.
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List Conversion Sources
Return one page of conversion sources accessible to the caller for a Merchant Center account, optionally including archived sources.
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List Data Sources
Return one page of data source configurations for a Merchant Center account, including each source's type-specific settings.
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List LFP Providers
Find one page of Local Feed Partnership provider candidates for a Merchant Center account and country.
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List LFP Stores
Return one page of Local Feed Partnership stores for a target Merchant Center merchant. The connected account must be allowlisted as an LFP partner.
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List Notification Subscriptions
Gets one page of notification subscriptions for a merchant.
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List Omnichannel Settings
List one page of omnichannel settings for a Merchant Center account.
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List Online Return Policies
Lists one page of existing return policies for a given business.
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List Product Inventories
Return one page of local or regional inventory records for a processed product in a Merchant Center account.
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List Products
Return one page of processed products for a Merchant Center account, including catalog attributes, serving status, and policy issues.
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List Programs
Retrieve one page of programs available to a Merchant Center account, including participation state, active regions, and unmet requirements.
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List Promotions
Return one page of processed promotions for a Merchant Center account, including eligibility attributes, serving status, and policy issues.
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List Quota Groups
List one page of daily usage, daily limits, and per-minute limits for the method quota groups of a Merchant Center account. Quotas are shared by all methods listed in each group.
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List Quota Limits
List one page of limits of a selected type that apply to a Merchant Center account.
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List Regions
Lists one page of regions in a Merchant Center account.
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List Reviews
Return one page of merchant or product reviews for a Merchant Center account. Merchant reviews use Reviews v1alpha; product reviews use Reviews v1.
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List Subaccounts
List one page of subaccounts managed by an advanced Merchant Center account. This endpoint uses the advanced account's quota and is preferred over the general account list when enumerating subaccounts.
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Manage Loyalty Customer
Insert or update a customer's Google Merchant loyalty tier, or remove the association by setting the tier to NON_MEMBER. Submit customer identifiers only after the customer has consented to Google storing and using their loyalty data. An empty response is a successful privacy-preserving or removal result and should not be retried.
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Propose Account Service
Propose an account service for a Merchant Center account.
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Record LFP Sale
Insert a Local Feed Partnership sale for a target Merchant Center merchant. The connected account must be allowlisted as an LFP provider.
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Render Account Issues
Render a Merchant Center account's current issues, localized impact details, and available resolution actions for an interactive third-party UI. Call this during each business interaction instead of caching results, and sanitize the returned pre-rendered HTML before embedding it.
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Render Product Issues
Render a Merchant Center product's current issues, localized impact details, and available resolution actions for an interactive third-party UI. Call this during each business interaction instead of caching results, and sanitize the returned pre-rendered HTML before embedding it.
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Request Inventory Verification
Request inventory verification for a given merchant in a given country.
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Respond to Account Service
Approve or reject a proposed Merchant Center account service. The decision changes the service relationship and cannot be undone by this action.
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Search Reports
Run a Merchant Reports Query Language statement and return one page of query-selected report rows.
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Set Homepage Claim
Claim or unclaim a Merchant Center account homepage. The connected user must have admin access. Overwrite is available only for claiming.
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Set Program State
Enable or disable participation in one Merchant Center program by its canonical resource name.
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Trigger Issue Action
Execute a business-requested Google Merchant issue-remediation action using a fresh context and form returned by RENDER_ACCOUNT_ISSUES for the same account with BUILT_IN_USER_INPUT_ACTIONS. Submit every dynamically required field. This changes provider state and cannot be undone by this action. The OAuth cloud project must be allowlisted through Google's Shopping API Support Form.
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Undelete Conversion Source
Re-enable an archived Merchant Center Destination conversion source. Only Merchant Center Destination sources archived within their recovery period can be undeleted; deleted Google Analytics Link sources must be recreated.
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Update Account
Update a standalone, advanced, or sub-account in Merchant Center. The caller must have administrator access to the account.
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Update Account Relationship
Update an account relationship. Executing this action requires Merchant Center admin access.
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Update Account User
Update a user's access rights in a Merchant Center account.
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Update Autofeed Settings
Updates the autofeed settings of a Merchant Center account.
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Update Automatic Improvements
Updates the automatic improvements of a Merchant Center account.
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Update Business Identity
Updates the business identity of a Merchant Center account. The caller must have administrator access to the account.
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Update Business Info
Updates the business info of a Merchant Center account. Executing this action requires administrator access to the account.
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Update Checkout Settings
Updates CheckoutSettings for the given merchant.
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Update Conversion Source
Updates information for an existing Merchant Center Destination conversion source.
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Update Data Source
Updates an existing Merchant Center data source. Fields included in the update mask but omitted from the body are deleted.
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Update Email Preferences
Update email preferences for the authenticated Merchant Center account user. Advanced-account users must identify the advanced account rather than a sub-account.
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Update Homepage
Update a store's Merchant Center homepage. The connected user must have administrator access to the account.
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Update Notification Subscription
Updates an existing notification subscription for a merchant.
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Update Omnichannel Setting
Update the omnichannel setting for a given merchant in a given country.
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Update Product Input
Updates an existing product input in Merchant Center through an API data source. Masked attributes omitted from the body are deleted.
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Update Region
Updates a region definition in your Merchant Center account. The connected user must have administrator access to the account.
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Update UCP Settings
Patches UCP settings for a Merchant Center account and starts asynchronous validation of the public UCP profile.
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Upsert LFP Inventory
Insert or fully replace a local inventory record for a target merchant as an allowlisted Local Feeds Partnership provider. The record expires automatically after 30 days.
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Upsert LFP Store
Insert a Local Feed Partnership store for a target merchant, replacing the existing store when the same store code already exists. The connected account must be allowlisted as an LFP partner.
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Upsert Order Tracking Signal
Submit one delivered order's tracking signal to Google Merchant, or update the existing signal by submitting newer data with the same order ID.
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Upsert Product Input
Uploads a product input through an API data source, replacing an existing input with the same language, offer ID, and data source. Processing can take several minutes.
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Upsert Product Inventory
Insert or fully replace one local store inventory record or regional inventory record for a processed Merchant Center product. Changes can take up to 30 minutes to appear in products.
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Upsert Promotion
Insert a promotion into a Merchant Center account, replacing the existing promotion when its country, language, channels, and promotion ID match. The account must have the Promotions program enabled.
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Upsert Review
Insert or replace one Merchant Center merchant review or product review through its matching review data source. Merchant reviews use the current indexed v1alpha API; product reviews use the available stable v1 API.
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Upsert Shipping Settings
Replace a business's shipping settings. Requires admin access to the target Merchant Center account.
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Verify Current User
Update the connected Merchant Center user from pending to verified for an account.
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How the Google Merchant Center integration works
The Google Merchant Center integration connects your Dench AI CRM directly to Google Merchant Center, so agents can read and act on your Google Merchant Center data as part of everyday work — answering questions in chat, keeping your CRM in sync, and running automations without anyone copying data between tools.
123 actions are available for agents to invoke on your behalf. Every call runs through Google Merchant Center's own authorization, scoped to the account you connect.
Set up Google Merchant Center in Dench
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Sign in to your Dench workspace and open Integrations.
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Find Google Merchant Center and click Connect — you'll authorize access through Google Merchant Center's own sign-in flow. No API keys or code required.
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Ask an agent to use Google Merchant Center in chat, or call it from an automation.
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Manage or disconnect the connection any time from workspace settings.
Frequently asked questions
How does the Google Merchant Center integration work with Dench?
The Dench Google Merchant Center integration connects your AI CRM to Google Merchant Center, so AI agents can work with your Google Merchant Center data as part of chats, automations, and CRM workflows. You connect your account once, and every agent in your workspace can use it — governed by your workspace permissions.
What actions can AI agents perform with Google Merchant Center via Dench?
The Google Merchant Center integration currently exposes 123 actions, including Accept Terms Of Service, Batch Create Region, Batch Delete Region, Batch Update Region, Create Account, and Create Account User. Agents invoke them on your behalf from chat or from automations.
Do I need to write code to connect Google Merchant Center to Dench?
No. You connect Google Merchant Center from your Dench workspace using Google Merchant Center's own sign-in and authorization flow — no API keys to copy, no glue code to maintain.
Is the Google Merchant Center integration secure?
Connections are authorized through Google Merchant Center's own authentication flow, and Dench stores only the authorization needed to act on your behalf. You can review and disconnect the Google Merchant Center connection from your workspace settings at any time.