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Integrate Metricool MCP with your AI CRM

Analyze social media performance, inspect scheduled posts, identify optimal publishing times, and create or update scheduled content through Metricool's official hosted MCP server.

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Explore Triggers and Actions

Create scheduled post

Schedule a post to Metricool at a specific date and time. To be able to schedule the post, you need to maintain the structure. You can use the tool getBestTimeToPostByNetwork to get the best time to post for a specific provider if the user doesn't specify the time to post. If the post include Instagram, is a must to have at least one image or video. Posts must include an image or a carousel, Reels and Trial Reels must include a video, and Stories can include either an image or a video. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Pinterest, is a must to have a image and the board where to publish the pin. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Youtube, is a must to have a video, select the audience (if it's video made for kids or not) and the title of the video. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Tiktok, is a must to have at least one image or video. If you don't have more information, you can ask the user about it and wait until you have the information. If the post is Facebook Reel, is a must to have a video. If is Facebook Story, image or video is needed. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Google Business Profile ("gmb"), ask which of the two publication types the user wants and send it in "gmbData". A "publication" is a text update on the profile and needs text, up to 1500 characters. A "photo" adds media to the profile gallery, needs at least one image or video, and carries no text of its own — it is the only way to send a video to Google Business Profile. If the post is Bluesky, make sure the text does not exceed 300 characters. If the content exceeds that limit, do not retry and return an error informing the user: "Error: The text exceeds the 300-character limit allowed on Bluesky. Please edit it." If the post is for X (formerly Twitter), you must NOT split the message into multiple tweets or threads: it has to be scheduled as a single post. Do NOT enforce a character limit yourself, because the maximum length depends on the brand's X subscription: standard accounts are limited to 280 characters, while X Premium accounts can publish long-form posts. Schedule the post and, if the text is too long for that particular brand, this tool returns an error that you must relay to the user without modifying the text. The date can't be in the past. The response includes a `plannerUrl` for each scheduled post, pointing to it in Metricool. On error, the tool returns it without altering the submitted text.

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Create scheduled post for review

Schedule a NEW post and send it to review (approval flow) in Metricool, replicating the web "Send for review". Use this instead of createScheduledPost ONLY when the user wants a brand-new post reviewed/approved before publishing. To send an ALREADY scheduled post to review, use sendScheduledPostForReview instead. The post content ('info') follows the SAME structure as createScheduledPost. Reviewers are a comma-separated list of emails. Emails of a Metricool collaborator of the brand become internal reviewers; unknown emails become external (always emailed). approvalSystem: "any" (one approval is enough), "all" (everyone must approve) or "optional" (auto-approve if no one rejects). A single rejection always stops publication. notify (default true) controls whether internal Metricool reviewers get an email; external reviewers always get one. Requires a plan with team management; if the plan does not allow it, this tool returns an error you must relay without retrying. The date can't be in the past. The response includes a `plannerUrl` pointing at the post in Metricool. On error, the tool returns it without altering the submitted text.

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Get analytics available metrics

Retrieves the list of available metrics for a specific social network and connector. If any metric is deprecated, the tool notifies the user and provides suggested alternatives.

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Get analytics data by metrics

Retrieves analytical data for a specified Metricool account over a given date range, based on a selected list of metrics. The tool processes the requested metrics and returns the corresponding analytical insights for those fields.

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Get best time to post by network

Get the best time to post for a specific provider. The return is a list of hours and days with a value. The higher the value, the best time to post. Try to get the best for as maximum of 1 week. If you have day to publish but not hours, choose the start and end of this day.

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Get brand settings

Get the list of brands from your Metricool account. Only Instagram, Facebook, Twitch, YouTube, Twitter, and Bluesky support competitors.

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Get scheduled posts

Get the list of scheduled posts for a specific Metricool brand (brandId). Only retrieves posts that are scheduled (not yet published). brandId is required.

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Send scheduled post for review

Send an ALREADY scheduled post to review (approval flow) in Metricool. Use this when the post already exists (you have its id and uuid from getScheduledPosts) and the user just wants it reviewed/approved. Like updateScheduledPost, this changes the post's id; its uuid stays the same. The response includes the post's new id, if you need to act on this same post again later in the conversation, use that id instead of the one you started with or call getScheduledPosts to obtain the unique id. To create a new post AND send it to review in one step, use createScheduledPostForReview instead. You MUST include the full original content of the post in 'info' (same JSON structure as updateScheduledPost), keeping every field as returned by getScheduledPosts and changing only what the user asks for. Reviewers are a comma-separated list of emails. Emails of a Metricool collaborator of the brand become internal reviewers; unknown emails become external (always emailed). approvalSystem: "any" (one approval is enough), "all" (everyone must approve) or "optional" (auto-approve if no one rejects). A single rejection always stops publication. notify (default true) controls whether internal Metricool reviewers get an email; external reviewers always get one. Requires a plan with team management; if the plan does not allow it, this tool returns an error you must relay without retrying. The response includes a `plannerUrl` pointing at the post in Metricool.

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Update scheduled post

Update a scheduled post in Metricool. You need the id of the post to update. Get it from the getScheduledPosts tool previous on the conversation. Updating a post changes its id; its uuid stays the same. The response includes the post's new id, if you need to update this same post again later in the conversation, use that id instead of the one you started with or call getScheduledPosts to obtain the unique id. Updating a scheduled post overwrites its content immediately; there is no confirmation step or undo in the API. Errors from this endpoint are final; retrying with the same input will not change the result. To update the post, ensure the full original content is included in the request, modifying only the new information while keeping the rest unchanged and maintaining the original structure. Keep instagramData.carouselTags as getScheduledPosts returns it unless the user asks to change the people tags or the media: the update replaces the whole post, so leaving it out removes every people tag. If the post include Instagram, is a must to have at least one image or video. Posts must include an image or a carousel, Reels and Trial Reels must include a video, and Stories can include either an image or a video. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Pinterest, is a must to have a image and the board where to publish the pin. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Youtube, is a must to have a video, select the audience (if it's video made for kids or not) and the title of the video. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Tiktok, is a must to have at least one image or video. If you don't have more information, you can ask the user about it and wait until you have the information. If the post is Facebook Reel, is a must to have a video. If is Facebook Story, image or video is needed. If you don't have more information, you can ask the user about it and wait until you have the information. If the post include Google Business Profile ("gmb"), keep the "gmbData" type of the original post unless the user asks to change it. A "publication" is a text update on the profile and needs text, up to 1500 characters. A "photo" adds media to the profile gallery, needs at least one image or video, and carries no text of its own. If the post is Bluesky, make sure the text does not exceed 300 characters. If the content exceeds that limit, do not retry and return an error informing the user: "Error: The text exceeds the 300-character limit allowed on Bluesky. Please edit it." If the post is for X (formerly Twitter), you must NOT split the message into multiple tweets or threads: it has to be scheduled as a single post. Do NOT enforce a character limit yourself, because the maximum length depends on the brand's X subscription: standard accounts are limited to 280 characters, while X Premium accounts can publish long-form posts. Schedule the post and, if the text is too long for that particular brand, this tool returns an error that you must relay to the user without modifying the text. The date can't be in the past. The response includes a `plannerUrl` for each post, pointing to it in Metricool.

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How the Metricool MCP integration works

The Metricool MCP integration connects your Dench AI CRM directly to Metricool MCP, so agents can read and act on your Metricool MCP data as part of everyday work — answering questions in chat, keeping your CRM in sync, and running automations without anyone copying data between tools.

9 actions are available for agents to invoke on your behalf. Every call runs through Metricool MCP's own authorization, scoped to the account you connect.

Set up Metricool MCP in Dench

  1. 1

    Sign in to your Dench workspace and open Integrations.

  2. 2

    Find Metricool MCP and click Connect — you'll authorize access through Metricool MCP's own sign-in flow. No API keys or code required.

  3. 3

    Ask an agent to use Metricool MCP in chat, or call it from an automation.

  4. 4

    Manage or disconnect the connection any time from workspace settings.

Frequently asked questions

How does the Metricool MCP integration work with Dench?

The Dench Metricool MCP integration connects your AI CRM to Metricool MCP, so AI agents can work with your Metricool MCP data as part of chats, automations, and CRM workflows. You connect your account once, and every agent in your workspace can use it — governed by your workspace permissions.

What actions can AI agents perform with Metricool MCP via Dench?

The Metricool MCP integration currently exposes 9 actions, including Create scheduled post, Create scheduled post for review, Get analytics available metrics, Get analytics data by metrics, Get best time to post by network, and Get brand settings. Agents invoke them on your behalf from chat or from automations.

Do I need to write code to connect Metricool MCP to Dench?

No. You connect Metricool MCP from your Dench workspace using Metricool MCP's own sign-in and authorization flow — no API keys to copy, no glue code to maintain.

Is the Metricool MCP integration secure?

Connections are authorized through Metricool MCP's own authentication flow, and Dench stores only the authorization needed to act on your behalf. You can review and disconnect the Metricool MCP connection from your workspace settings at any time.