Msg91 logo

Integrate Msg91 with your AI CRM

MSG91 is a cloud communication platform offering secure and robust APIs for SMS, WhatsApp, Email, Voice, and more, enabling businesses to connect with their customers across multiple channels.

Automate your first taskSign up with Google

Explore Triggers and Actions

Create User Events

Create and track user events in MSG91 Segmento for customer behavior analysis and segmentation. Use this tool to record user actions and behaviors such as logins, purchases, page views, button clicks, or any custom events. These events help build user profiles and enable targeted campaigns based on user behavior. Examples: - Track user login events for engagement analysis - Record purchase events with product details for sales tracking - Log page views and clicks for behavior analytics - Capture custom events with properties for detailed segmentation

ActionTry it

Get Event Types

Retrieves all event types configured in MSG91 Segmento. Event types represent different user actions and behaviors that can be tracked (e.g., purchases, signups, page views). Use this action to discover what events are available for tracking user behavior in your Segmento account. No parameters required - returns all event types.

ActionTry it

Get Failed Events

Retrieve failed user events from a MSG91 Segmento campaign. This tool fetches events that failed to process during campaign execution, helping you identify and debug issues such as validation errors, invalid recipients, or missing required data. Use this when you need to: - Investigate why certain events didn't process successfully - Get detailed failure reasons for troubleshooting - Monitor campaign health and identify patterns in failures - Retrieve failed events within a specific date range Results are paginated for large datasets. Requires a valid campaign_id from a Segmento campaign.

ActionTry it

List Campaigns

Tool to list all campaigns in Segmento. Use when you need to retrieve campaigns with pagination support.

ActionTry it

Resend OTP

Resend OTP to the same mobile number via text message or voice call. Use when the original OTP was not received or expired, and the user needs a new code sent to the same number.

ActionTry it

Send OTP

Tool to send OTP (One-Time Password) to a mobile number using a pre-configured MSG91 template. Use when you need to verify user phone numbers for authentication, account registration, password reset, or transaction confirmation.

ActionTry it

Send SMS via Flow (V5)

Send SMS messages using pre-defined templates via MSG91 Flow API v5. Use when you need to send template-based SMS with dynamic variable substitution to single or multiple recipients. Templates must be created and approved in MSG91 dashboard before use.

ActionTry it

Verify OTP

Tool to verify an OTP (One-Time Password) sent to a mobile number. Use when you need to confirm that the OTP code entered by the user matches the one sent via Send OTP API.

ActionTry it

How the Msg91 integration works

The Msg91 integration connects your Dench AI CRM directly to Msg91, so agents can read and act on your Msg91 data as part of everyday work — answering questions in chat, keeping your CRM in sync, and running automations without anyone copying data between tools.

8 actions are available for agents to invoke on your behalf. Every call runs through Msg91's own authorization, scoped to the account you connect.

Set up Msg91 in Dench

  1. 1

    Sign in to your Dench workspace and open Integrations.

  2. 2

    Find Msg91 and click Connect — you'll authorize access through Msg91's own sign-in flow. No API keys or code required.

  3. 3

    Ask an agent to use Msg91 in chat, or call it from an automation.

  4. 4

    Manage or disconnect the connection any time from workspace settings.

Frequently asked questions

How does the Msg91 integration work with Dench?

The Dench Msg91 integration connects your AI CRM to Msg91, so AI agents can work with your Msg91 data as part of chats, automations, and CRM workflows. You connect your account once, and every agent in your workspace can use it — governed by your workspace permissions.

What actions can AI agents perform with Msg91 via Dench?

The Msg91 integration currently exposes 8 actions, including Create User Events, Get Event Types, Get Failed Events, List Campaigns, Resend OTP, and Send OTP. Agents invoke them on your behalf from chat or from automations.

Do I need to write code to connect Msg91 to Dench?

No. You connect Msg91 from your Dench workspace using Msg91's own sign-in and authorization flow — no API keys to copy, no glue code to maintain.

Is the Msg91 integration secure?

Connections are authorized through Msg91's own authentication flow, and Dench stores only the authorization needed to act on your behalf. You can review and disconnect the Msg91 connection from your workspace settings at any time.

Msg91 | Dench AI CRM